What the model sees
Live temperature, door events and position from a reefer trailer, joined to the shipment and the route it is running.
- Telemetry
- Asset record
- Route history
The IoT Cube platform
The technology layer beneath connected products.
IoT Cube sits between the physical world and the software that runs your business. Devices connect through one ingestion layer, telemetry is joined to the asset record, rules turn it into action, and your own applications read all of it through open APIs.
- Hosting
- In-Kingdom, private cloud or on-site
- Neutral on
- Devices, carriers and AI models
- Running on it
- Twelve products today
One reading, end to end
1.4s- 02:14:00A reading arrivesReefer sensor on trailer TR-208, over MQTT
- 02:14:00It finds its recordTrailer, shipment, customer and contract
- 02:14:01A rule recognises itAbove 8 °C for longer than ten minutes
- 02:14:01Someone is toldDepot supervisor on shift, not a shared inbox
- 02:14:01Your systems knowWebhook to the customer's own platform
Illustrative trace, not a customer record
/ How it fits together /
Five layers, running as one platform.
A reading enters at the bottom and leaves as something your business can act on. Each layer can be taken on its own, and all five share one asset record.
01
Connect
Every device, machine and system you already run. Whatever brand, whatever protocol, whatever carrier.
02
Manage
Control, configuration, identity and access at scale. Devices are treated as a lifecycle, not a list.
03
Context
A signal becomes a fact when it sits next to your business data.
04
Automate
Events become workflows, alerts and actions. The response no longer depends on who happened to be watching.
05
Build
Build applications, dashboards and products on top. The twelfth use case costs a fraction of the first.
/ What you can do with it /
Pick a job. See what ships with it.
The same five layers, indexed by the thing you are trying to get done rather than by where it sits in the stack.
01 / Get data inConnect layer
Bring in the estate you already own.
Trackers, meters, sensors, PLCs and gateways arrive through one ingestion layer. Nothing is replaced to get started, and nothing is locked to a single supplier later.
- Protocol adaptersMQTT, HTTP, LwM2M, CoAP, Modbus and OPC UA handled at the edge of the platform, not in custom code.
- Device registryEvery device has an identity, an owner, a configuration and a history, searchable across brands.
- Over-the-air updatesPush firmware and configuration to supported devices in controlled, reversible batches.
- Edge bufferingWhere the network drops, data queues locally and backfills in order when it returns.
/ Specifications /
The technical detail your architects will ask for.
Supported protocols, networks and integrations. Ask us to prove any of it against your own hardware.
iotcube@platform:~$ spec --show device-protocols
- MQTT 3.1.1 / 5
- HTTP(S) & REST
- LwM2M / CoAP
- Modbus RTU & TCP
- OPC UA
- CAN / J1939 via gateway
- DLMS/COSEM via head-end
iotcube@platform:~$
33 supported capabilities across 6 groups. Ask us to prove any line against your own hardware.
/ Deployment /
Runs where your policy says it must.
Four ways to deploy. One product, the same APIs and the same upgrade path in each.
Option 1 of 4Most common
Sovereign cloud
Hosted and operated by IoT Cube inside the Kingdom.
Fastest start- Data resident in Saudi Arabia
- Managed upgrades
/ Intelligence /
Bring your own model.
The platform is AI neutral. Pick a case below to see what a model is given, what it concludes, and where that conclusion has to land for anyone to care.
What it concludes
This cooling curve does not match the last few hundred trips on this lane, and the gap is widening.
Where it lands
An alert to the depot supervisor on shift, with the trip and the readings attached, while the load can still be saved.
- Alert
- Named owner
- Evidence attached
Illustrative examples. The model is yours: hosted by you, by us, or called as an API. What the platform supplies is the record it reasons over and somewhere for its answer to land.
/ Developers /
Open at the top. No black boxes.
Publish telemetry, read assets and react to events with the tools your team already knows.
- REST APIs and webhooks
Read assets, publish telemetry, subscribe to events.
- Streaming export
Push the raw stream into your own data platform.
- White-label portals
Your brand on the portal and the mobile app.
- Sandbox tenants
An isolated tenant for partners to build against.
iotcube · api — Send telemetry · MQTT
Illustrative# Publish a reading from any device or gateway
topic tenants/acme/assets/TR-208/telemetry
payload {
"ts": "2026-09-13T02:14:00+03:00",
"temperature_c": 5.4,
"door": "closed",
"location": { "lat": 26.4207, "lon": 50.0888 }
}/ Security & sovereignty /
Where your data lives, and who can reach it.
In-Kingdom residency
Data stored and processed inside Saudi Arabia, on infrastructure you can name in a tender.
Built to national controls
Designed to align with NCA cybersecurity controls and the Personal Data Protection Law.
Isolated by tenant
Tenant isolation, role-based access and a full audit trail across users, actions and devices.
Your cloud or site
Deploy into a sovereign cloud, your private cloud or on-premises without becoming a different product.
/ Ecosystem /
Twelve products already stand on it.
The same APIs, multi-tenancy and white-label options behind these products are open to your own team.
tracking.me
AI and IoT fleet management for Saudi Arabia: routing, driver safety, predictive maintenance, RFID and tyre management.
Tagon
Saudi built asset tracking tags for vehicles, containers, equipment and cargo, with no SIM card and battery life measured in years.
livixa.ai
AI agents that answer calls, reply on chat and WhatsApp, qualify leads and book appointments, in Arabic and English.
Humify
AI assisted HR for the GCC: attendance, payroll, leave, requests, recruitment and the whole employee lifecycle.
Shipr
Transport management for Saudi road freight: dispatch, driver evidence, delay attribution and bilingual ZATCA invoicing.
Zaps
AI sales command centre for KSA and GCC: CRM, pipelines, leads, meetings, field activity, invoicing.
GoPulse
Family car safety: live location, arrival alerts, driving scores, crash detection and car health in plain language.
Gorex
On-demand car care and vehicle maintenance, booked in a few taps at a chosen time and place.
JMS
Journey safety: planning, approving, tracking and monitoring employee and contractor journeys.
Raceed
Fleet expense management with NFC fleet cards, spend controls, analytics and fraud detection.
TEFCO
Saudi distributor of IoT and telematics hardware: trackers, dashcams, sensors, RFID, routers and EV chargers, fitted and supported.
Garix
Journey management for planning, monitoring and running business journeys and transport safety.
/ Solutions /
What customers run on the platform.
Fleet & Asset Operations
Where every asset is, how hard it is working, and what needs attention.
Cold Chain & Compliance
Monitor conditions continuously and build the compliance record as product moves.
Driver Safety & Journey Management
Journeys, behaviour, safety events and response on one record.
Predictive Maintenance
Condition and usage data that turns failure response into planned work.
Utilities & Metering
Distributed infrastructure, consumption and abnormal conditions, read continuously.
Facilities & Energy
Buildings, equipment and environmental conditions across a portfolio.
/ Questions /
Frequently asked.
No. Device neutrality is the design principle. We connect the trackers, meters and sensors you already own, and prove it with your hardware early in a demo.
Walk through the architecture with our engineers.
Bring your device list, your protocols and your hosting policy, and we will map them onto the five layers.